This Public Communications Strategy document has been developed by my Ministry with the major objective for the development and implementation of a communications strategy to ensure that our ministry spearheads a relentless awareness campaign in order to bridge the knowledge gap between the ministry and its many stakeholders as well as implementing its mandate.
This particular document has gone beyond the traditional public communication strategies that many corporate organizations develop in order to guide their modus operandi for public affairs engagement. It has instead sought to include, specific engagement guidelines that should enable the implementation process initiate a consistent standard around the preparation, handling and eventual dissemination of ministry-wide related information and public communication products. In this regard, the Strategy has touched on such areas as the role of an official spokesperson and the synergies to be derived through coordinated action of heads of various directorates and units as espoused in the Ministry’s Strategic Plan for 2013- 2017.
It is my hope that with the intended vigorous campaigns and dissemination of information as guided by this plan, Kenyans will begin to appreciate the many ripple benefits that integration arrangements portend for our country. As the Cabinet Secretary responsible for environment water and natural resources in Kenya, I join all our esteemed readers and stakeholders in expecting a new era of vibrant communication, closer interaction and improved linkages with all our stakeholders for the benefit of our common destiny as the people of Kenya.
As we adopt this ministerial public communications strategy document to supplement to and professionalize ministerial communication systems, it is my sincere hope that the Ministry of Environment, Water and Natural Resources will once again be seeking to establish the necessary minimum communication standards and guidelines for the entirety of the public sector in our collective effort to truly transform Kenya into a modern, efficient and a truly competitive nation as espoused in our Kenya Vision 2030 policy blueprint.
Prof. Judi Wakhungu
Cabinet Secretary,
Ministry of Environment Water and Natural Resources
Government of the Republic of Kenya